Full page print ad for New York classical radio station WQXR, various sizes depending on publication, 2008 This ad is a modern example of pastiche, referencing the work of artist M.C. Escher who made a career of exploiting various gestalt principles. Here we see an example of the Principle of Multistability mixing icons of both classical music and the city of Manhattan, while the relationship of foreground to background, and negative to positive space blends.
15 Real Logos Using Gestalt Principles
Gestalt principles are the foundation of great logo design. In this post, I show you how real-world logos employ the principles of closure, figure/ground, continuation, unity, and balance. If you want to become a serious logo designer, you need to understand the principles of logo design. #logodesign #graphicdesign #graphicdesignbasics #learngraphicdesign
