As a change agent who hangs his hat in the social media arena, I want to start bringing some of my learnings from driving change into the social media discussion in a more overt way. Why? Because as I continue to wander around the social media landscape, I continue to find great similarities to the simple fact that getting people to adopt social media across within the organization is a game of change. Back in 2008, I gave a talk called Innovation Partnerships: Being the benevolent virus…
