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View-Through Rate Definition | Learn about VTR for Video Ads
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theonlineadvertisingguide.com

View-Through Definition

The View-Through Rate (or VTR) of an ad is the percentage of people who saw an ad all the way through, out of all the people who had the ad load on their computer. It is usually used for video ads. #DigitalMarketing | #OnlineAdvertising | #VideoAdvertising
theonlineadvertisingguide
The Online Advertising Guide

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