three-brains.com
Brand identity - Brand diamond
The Brand Diamond is a way of organising Brand Identity assets, with starts with the positioning statement, and the. brand essence and core values and personality at the centre. The next “layer” covers tangible brand assets like the brand name, colour palette, key audio, sales story, key visual and icon, The outer layer covers key elements of the marketing mix – the product, packaging, price, promotion, communications and key brand imagery.
