18 Rules for Using Text - If your document has text in it, follow the rules. You’ll start to see a world of difference in your professional documents, whether they be formal reports, brochures, or even your personal résumé. These rules for using text apply across the board.
Top 10 Fonts that Web Designers Love to Use: List includes 10 Most Loved Fonts, 10 Favorite Free Fonts, 10 Premium Fonts. So there are 3 lists that have some cross-over fonts (Helvetica, DIN, Gotham, Myriad Pro, Futura, League Gothic, Cabin, Corbel). I personally like the basics Helvetica, Arial, Futura... after that everything else is to 'make a statement' or 'just for fun'.