The Priva Diamond Logo is very much a Work In Process, that being said, this is the 2nd concept that is being worked on at the moment. A relatively 'simple' idea of fashioning the diamond into the initial P, not a new trick, but works I well in this case, I think. The 1st concept was pretty detailed, and although I love it, it was totally too complex for any real practical use.
The "L" is centered nicely within the image of the hat and, being made out of the negative space, it looks like a carving of sorts. Both the "L" and the hat uses many curves to give the logo a more elegant look.