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In today's media-saturated culture, effective PR is a crucial part of any public undertaking. Image and public opinion mean everything, especially in the increasingly influential realm of social media. The individual or group who wins the media race will win the ultimate goal: the trust of the people. It can be difficult to tell public relations apart from advertising. Advertisers strive to sell a product or service, and public relations focuses on shaping an image. PR and marketing are even…

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