Worn by countless medieval soldiers over the centuries, these stone stairs lead to Sperlinga Castle. . In the year 1282, during the period of the Sicilian Vespers, a French garrison barricaded itself inside, resisting the siege for an entire year
This ad for Heinz Ketchup has a practical appeal as it implies the product is natural/healthy. The literary method used is wordplay with the tagline "no one grows ketchup like Heinz". The visual method used is image exaggeration/alteration, an overhead camera angle and the space used. Saturated red as a dominant color like the product itself also makes the ad bold overall.