★♥★ When tires become clothing Treadwear is the title of an interesting advertising project conceived by the creative duo Carl Elkins and mierswa-Kluska from Goodyear Dunlop. --- ★♥★ Lorsque pneus deviennent vêtements Bande de roulement est le titre d'un intéressant projet de publicité imaginé par le duo créatif Elkins Carl et mierswa-Kluska de Goodyear Dunlop.
TREADWEAR – Goodyear Dunlop Carl Elkins and his team were approached by Goodyear Dunlop to photographically realize key, underlying themes in the Goodyear product line, namely: strength, robustness and armor. The result is a strong fashion editorial, perfect branding example to market tires in a modern world. Costume design: Carl Elkins @ Mierswa-Kluska Photography: Mierswa-Kluska Hair & Make-up: Susan Voss-Redfern Agency: Anzinger | Wüschner | Rasp