Smart: Still Only 2.69m #PrintAds have an immediacy that other forms of #advertising can only aspire to. They have to communicate a product’s USP in a single second, using as few words as possible. We think these #SmartCar campaigns are as good an illustration of this practice as any we’ve seen. They show a picture of the new Smart fortwo next to a fraction of a second car, and beneath is an arrow denoting the dimensions of a rival vehicle. The message is immediate: the Smart is smaller.