The light blue colour used for the main type gives an overall calming and friendly mood. I like how the negative space in the 'A' has been used to create the shape of the boat. This is something I would like to experiment with for my designs. The sans serif type is easy to read and matches the simplistic style of the boat.
Be’er Sheva identity, מיתוג באר שבע | by Shir & Spitzer, Noyman Creative Branding. New identity for the city, based on seven important characteristics that make up a puzzle-like icon in the shape of a 7, which also doubles as the “R” in the hebrew logo.