Own your theme. If you sell things made out of wood, make a rustic display (see above). If you sell things made out of crystal, your booth better be sparkly. If you make things out of yarn, yarn-bomb a mini tabletop tree. You get the idea. This booth knows its style and embraces a neutral color scheme and design. This is what the big brands do (aka what your customers are used to seeing) so it’s bound to work for you as well.