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Miami Ad School: Let them rest in peace, 1. "Let her rest in peace." Advertising School: Ogilvy Brasil Chief Creative Director: Anselmo Ramos Creative Directors: Roberto Fernandez, Paco Conde Art Director: Thiago Di Gregorio Copywriter: Felipe Machado Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio Producers: Patrícia Cortes, Márcia Monteiro Account Manager: Gabriela Malta Published: April 2013

Miami Ad School: Let them rest in peace, 3. "Let him rest in peace." Advertising School: Ogilvy Brasil Chief Creative Director: Anselmo Ramos Creative Directors: Roberto Fernandez, Paco Conde Art Director: Thiago Di Gregorio Copywriter: Felipe Machado Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio Producers: Patrícia Cortes, Márcia Monteiro Account Manager: Gabriela Malta Published: April 2013

Miami Ad School: Let them rest in peace, 2. "Let him rest in peace." Advertising School: Ogilvy Brasil Chief Creative Director: Anselmo Ramos Creative Directors: Roberto Fernandez, Paco Conde Art Director: Thiago Di Gregorio Copywriter: Felipe Machado Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio Producers: Patrícia Cortes, Márcia Monteiro Account Manager: Gabriela Malta Published: April 2013

Miami Ad School: Battlefolio URL: http://battlefolio.com/ Advertising Agency: Ogilvy, Brazil Creative Director: Eduardo Marques Executive Creative Directors: Anselmo Ramos, Michel Lent Copywriter: Eduardo Marques, Pedro Fernandes Art Director: Douglas Kozonoe, Bernardo Correa, Marcelo Bruzzesi Programmers: Emerson Silva, Juliana Lima Account: Marcela Caruso Client: Miami Ad School / ESPM Aproved by: Paulo André Bione, Paulo Sérgio PR: Renata Guerra

A text message is an accident waiting to happen. Drive responsibly.

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.