Sending is the communication between souls. Though they may not know the other person's soul name they may still communicate. This is powerful thought-speak. It also allows elves to communicate without speaking aloud and with animals. Emotion is reflected in this form of communicating, making it painful at times.
Viral video has met Mad Men. When Fat Betty Draper, ahem, we mean Fat Betty Francis came on the scene everyone was shocked to see January Jones so fat. January Jones was pregnant during filming, but no where near as large as her character, Betty Francis. Well, it was only a matter of time before Ram Jam's Black Betty was used to make a video using Mad Men clips set to the tune of Fat Betty.