The episode that Colette missed because she went to see Mandelyn at the diner. Episode 6.02 (#62) "Once Upon A Time" I swear that this was purely coincidental; I picked the date and the reference before I realized which episode it would be. GET IT, though??? LOLOL!
Brand story has become the new black of marketing. Once upon a time you had to have a campaign or ‘the line’, now you’ve got to have a story. The word story causes confusion because we think of stories being told and heard, a bit like other traditional advertising messages. But brand stories are experienced and felt. When someone hands you an Apple product they don’t have to say a word—you just know. So, what is a brand story? http://thestoryoftelling.com/blog/