This is very simple and attractive display. The irregular shape of geometric by black lines highlights and attract attention compared to the white wall. The black lines of geometric shapes are made out of steels so that it can also be used as fixtures which also saves space. The 3d form of geometric shapes also creates shadows on the white wall adding extra interest. The overall concept also adds with the brand identity since the merchandise are also simple.
The Joyce cabinet, by Russell Pinch, is inspired by Victorian optometrist's shop-fitting. It has sliding glass fronted doors and a cherry-lined interior with multiple shelves and drawers, making it suitable for a variety of uses throughout the house.