I really like this image because it makes you do a double take on what it actually is, and make you want to know what the company is all about. When I first saw it, I though it was a cartoony looking heart. But then I noticed that it's actually constructed out of boxing gloves. The usage of words is also really clever and correlates with the image. I later found out that the company is a biopharmaceutical company that is engaged in research of medicines in Australia.