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BBDO Atlanta teamed up with creative digital partner Resn to design an innovative interactive project for outdoor retailer REI that would invite the participation of the brand’s loyal enthusiasts.

Created by hasan & partners and produced by Perfect Fools, the ‘Emotion Cube’ responds to reactions generated by selected news stories.

MCD created this online experience to showcase convergence for Samsung. The company tasked MCD with finding the most effective and simple way to communicate how Samsung products connect together in all kinds of different ways to enhance customers’ daily lives.

ITV asked Made by Many to transform its news offerings for web and mobile. This project had few limits and an ambitious goal to redefine the future of news.

The experience has received a number of industry accolades, including CSS Awards ‘Site of the Day,’ FWA Public Shortlist and an AWWARDS nomination.

The shared collection represents the REI community’s collective love of the outdoors, with over 3,400 images uploaded in the first 15 days alone.

10,000+ people witnessed the chaos live. Additionally, 420,000+ YouTube views of the event video were generated and 43,000+ new Facebook likes produced.

On December 9th, Rio de Janeiro hosted the Nike Rio Corre 10K, a race where runners and friends could share their feelings about the experience through their social networks.

The initiative generated more than a 100,000 “likes” and over 4MM impressions on Facebook alone. The project was also covered extensively by Russian and other European media outlets.

The campaign was extremely well received, earning over 55 million media impressions across more than 60 different media outletsץ

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