A very clever campaign from Audi linking a very popular platform, Snapchat, to post on twitter during the game. This then interacted with all aspects like adverts, game, tv audience, live audience, and kept it fun and interactive.
Nike Building Twist: Projection Mapping Event ~ Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally twist a building like you can the shoe. The pressure sensors control dynamic projection mapping installation in real-time, creating a very cool hands on experience for Nike. #Nike #NikeBuildingTwist #projectionmapping