An empathy map is a framework for discussing and unpacking interviews. To fill out an empathy map, teams recall specifics of interviewees’ speech and actions, using this information to infer what interviewees think and feel. Helps get underneath expressed needs and uncover their deeper feelings & motivations.
Navigating the Dozens of Different Strategy Options
Any business or business model goes through a life cycle, & each stage requires a different approach. Businesses are usually created in the visionary or shaping quadrants of the strategy palette and tend to migrate counterclockwise through adaptive and classical quadrants before being disrupted by further innovations and entering a new cycle, although the exact path can vary - HBR