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1. Build credibility before you sell via social media5 2. Allow open (but governed) access for employees to Twitter and blogging 3. Broadcast emails are not effective. Create relevancy and be helpful 4. Use your Facebook fan page to promote key content of your email newsletter 5. Join the right conversations and the right time 6. Think about your Web site’s “front page” as a collection of pages, not one home page 7. Improve search spending ROI by using down-funnel data 8. Invest in social…
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