Design Theory

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How to Use Your Brand Board Effectively (Anatomy!) — Hoot Design Company | A Women-led, Creative Branding Agency
The Psychology of Typography
It's been said time and time again: fonts convey emotion. Picking the right font is essential, and there are rules you should follow. To understand how fonts are perceived by others, it's important to know the various font terms and how they affect the reader. How do you choose the right font? Click to enlarge.…