#AdChamps

#AdChamps is a MarkLives column where two 'millennials', with a little help from the editors of MarkLives, celebrate the outliers — those special ads that…
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Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment —our latest choice of South African ads that connect and engage. By Kyle de Waal & Morgan Botha. Ad Campaign, Ads, Shopping, Label, Pandemic, Acer, Connect, South, Empowerment
MarkLives #AdChamps of the Month [Aug 2020] •
Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment —our latest choice of South African ads that connect and engage. By Kyle de Waal & Morgan Botha.
MarkLives #AdChamps of the Month [Jul 2020]  by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Volkswagen South Africa’s Drive Local (Ogilvy Cape Town), Metropolitan’s Three Word Stories (Black River FC and M-Sports Marketing), Ackermans’ Faces of Change (99c), King Price Insurance’s Roadblock (Freckle), and Tops at Spar’s Seriously Responsible (TBWA\Hunt Lascaris Durban). Tops, Cape Town, Volkswagen, Africa, Insurance, Sports Marketing, 99c, Price, Campaign
MarkLives #AdChamps of the Month [Jul 2020] •
MarkLives #AdChamps of the Month [Jul 2020] by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Volkswagen South Africa’s Drive Local (Ogilvy Cape Town), Metropolitan’s Three Word Stories (Black River FC and M-Sports Marketing), Ackermans’ Faces of Change (99c), King Price Insurance’s Roadblock (Freckle), and Tops at Spar’s Seriously Responsible (TBWA\Hunt Lascaris Durban).
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that’ve connected and engaged with us during lockdown — Vodacom (Ogilvy Joburg), South African Tourism (MetropolitanRepublic), Spur (99c) and Dunlop (FCB Durban) — plus two honourable mentions, Toyota South Africa (FCB Joburg) and Willowton Group (Ogilvy Durban). South Africa, Tourism, Sa Tourism, Dunlop, Champs
MarkLives #AdChamps of the Month [May 2020] •
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that’ve connected and engaged with us during lockdown — Vodacom (Ogilvy Joburg), South African Tourism (MetropolitanRepublic), Spur (99c) and Dunlop (FCB Durban) — plus two honourable mentions, Toyota South Africa (FCB Joburg) and Willowton Group (Ogilvy Durban).
by Kyle de Waal & Morgan Botha. Things are tough right now, with South Africa under covid-19 lockdown, so here’s our choice of brilliant ads that connect and inspire: Chicken Licken (social distancing), Pick n Pay (reminding us not to panic buy), Nando’s (inspiring us all), South African Tourism (reminding that we’ll be able to travel again), and our president, Cyril Ramaphosa (ably guiding our country). Kentucky, Country, Travel, South African
MarkLives #AdChamps of the Month [Apr 2020] •
by Kyle de Waal & Morgan Botha. Things are tough right now, with South Africa under covid-19 lockdown, so here’s our choice of brilliant ads that connect and inspire: Chicken Licken (social distancing), Pick n Pay (reminding us not to panic buy), Nando’s (inspiring us all), South African Tourism (reminding that we’ll be able to travel again), and our president, Cyril Ramaphosa (ably guiding our country).
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Chicken Licken’s Everyone’s Talking About It, Absa’s Baking Delights, Gumtree’s #TheLife ‘Kim & Kanye’, Property24’s #ThisisHome, and the latest MTN #DEFBARS. Kim And Kanye, Kyle, Morgan, Kanye, African
MarkLives #AdChamps of the Month [Mar 2020] •
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Chicken Licken’s Everyone’s Talking About It, Absa’s Baking Delights, Gumtree’s #TheLife ‘Kim & Kanye’, Property24’s #ThisisHome, and the latest MTN #DEFBARS.
Burger King South Africa has announced that all customers named Phillip, Philip or Phillipa de Wet will receive a lifetime voucher for one free Whopper, to be redeemed at any time, in any existing or future national store. Foods, Grilling, Burger, Food, Store, Voucher, Philip
Burger King's free 'Phil' burgers after grilling by journo •
Burger King South Africa has announced that all customers named Phillip, Philip or Phillipa de Wet will receive a lifetime voucher for one free Whopper, to be redeemed at any time, in any existing or future national store.
by Kyle de Waal & Morgan Botha. Welcome to #AdChamps, a column where two everyday humans (you would probably call us millennials in your client briefs), with a little help from the editors of MarkLives, celebrate the outliers — those special ads that connect and engage — and give their makers some feedback on what we think really works. It Works, Call, Feedback, Time Running Out, Connection, Everyday
MarkLives #AdChamps of the Month [Feb 2020] •
by Kyle de Waal & Morgan Botha. Welcome to #AdChamps, a column where two everyday humans (you would probably call us millennials in your client briefs), with a little help from the editors of MarkLives, celebrate the outliers — those special ads that connect and engage — and give their makers some feedback on what we think really works.
“If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages,” notes Steph van Niekerk, Grey/Liquid South Africa creative director. From this insight comes the #DecoloniseAutocorrect campaign for Savanna Cider. English, Sayings, Van, Languages, Language, Insight
#CampaignRadar: #DecoloniseAutocorrect •
“If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages,” notes Steph van Niekerk, Grey/Liquid South Africa creative director. From this insight comes the #DecoloniseAutocorrect campaign for Savanna Cider.
September is Deaf Awareness Month, and this year MTN wanted to spread awareness of the emergency number *130*3272*29# for both the deaf and hearing communities. Ad agency Fort produced a hip-hop track and music video, DEFBARS, that speaks only to the deaf — a song just for deaf citizens, with a message only they could hear. Hip Hop, Tech Company Logos, Deaf Awareness, Ad Agency, Awareness Month, Community, Deaf
#CampaignRadar: A song for both the deaf, hearing communities •
September is Deaf Awareness Month, and this year MTN wanted to spread awareness of the emergency number *130*3272*29# for both the deaf and hearing communities. Ad agency Fort produced a hip-hop track and music video, DEFBARS, that speaks only to the deaf — a song just for deaf citizens, with a message only they could hear.
by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery on the eighth floor of the Capital Hill building in Benmore, Sandton, where media — including MarkLives — and rugby fans attended the sports broadcaster’s official 2019 Rugby World Cup launch. We also chatted to digital sports marketing agency, Retroactive, about the campaign. Rugby, World Cup, Sports, Supersport, Rugby World Cup, Sandton, Forbes
#RugbyWorldCup: Inside Supersport's #GalleryOfChampions campaign •
by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery on the eighth floor of the Capital Hill building in Benmore, Sandton, where media — including MarkLives — and rugby fans attended the sports broadcaster’s official 2019 Rugby World Cup launch. We also chatted to digital sports marketing agency, Retroactive, about the campaign.
We feature insight into the brief, creative idea and production challenges of the “Nozizwe” campaign for Gillette South Africa from Grey Johannesburg and the late Siphiwe “SJ” Myeza-Mhlambi of 7Films, which runs 8–31 August 2019. H.e.r., Gillette, Marketing And Advertising, Johannesburg
#Campaigns: Gillette honours #GogoNozizwe & the women like her •
We feature insight into the brief, creative idea and production challenges of the “Nozizwe” campaign for Gillette South Africa from Grey Johannesburg and the late Siphiwe “SJ” Myeza-Mhlambi of 7Films, which runs 8–31 August 2019.
The hip-hop industry has a bad reputation when it comes to promoting toxic masculinity and the objectification of women. Now Hype Magazine, TBWA\Hunt Lascaris and Tears Foundation have launched a new, national campaign calling out victim-blaming — #BlameNoMore. It consists of a powerfully acted, thought-provoking short film and a followup discussion among influential public figures in the South African hip hop scene to start conversations, change misconceptions and empower women to speak out. Public, Foundation, Films, Victim Blaming, Acting, South African Hip Hop, Reputation, Objectification Of Women
#CampaignRadar: Taking aim at victim-blaming #BlameNoMore •
The hip-hop industry has a bad reputation when it comes to promoting toxic masculinity and the objectification of women. Now Hype Magazine, TBWA\Hunt Lascaris and Tears Foundation have launched a new, national campaign calling out victim-blaming — #BlameNoMore. It consists of a powerfully acted, thought-provoking short film and a followup discussion among influential public figures in the South African hip hop scene to start conversations, change misconceptions and empower women to speak out.
We feature insight into the brief, creative idea, production challenges and results of the “#BiogenJourney” campaign for Biogen South Africa from digital sports marketing agency, Retroactive, which ran September 2018–June 2019. Marketing, Digital, Creative, Turn Ons
#Campaigns: Turning Hobbo's life around with #BiogenJourney •
We feature insight into the brief, creative idea, production challenges and results of the “#BiogenJourney” campaign for Biogen South Africa from digital sports marketing agency, Retroactive, which ran September 2018–June 2019.
We feature insight into the brief, creative idea, production challenges and results of the “Gun Safe Cities Live Activation” campaign, by Havas Johannesburg, which launched in July 2019. Product Launch, Safe Cities, Culture, Safe, City, Cities
#Campaigns: Gun Safe Cities campaign shows cultural divide •
We feature insight into the brief, creative idea, production challenges and results of the “Gun Safe Cities Live Activation” campaign, by Havas Johannesburg, which launched in July 2019.
This time we feature insight into the brief, creative idea, production challenges and results of the The Unclean Catalogue campaign for Cleanpedia.com from Digitas Liquorice Durban, which launched in May 2019. Challenges, Catalog, Cleaning Hacks, Feature
#Campaigns: A surprising twist on the décor catalogue •
This time we feature insight into the brief, creative idea, production challenges and results of the The Unclean Catalogue campaign for Cleanpedia.com from Digitas Liquorice Durban, which launched in May 2019.