Brava Studio Create Packaging Design for Caipi, The National Drink of Brazil - World Brand Design Society
Brava Studio - - World Brand Design Society / Caipi is a brand e-commerce concept designed for the Brazilian greatest classic: the Caipirinha. Refreshing and easy to make, the cocktail contains fresh lime juice, sugar and cachaça—a spirit as central to Brazilian identity as samba, soccer and carnival. For the Caipi project, we challenged ourselves to create a visual identity for the packaging design that could rescue the experience of buying a traditional caipirinha in the Brazilian soil.