Rhetorical question

Learn how to captivate your audience by incorporating rhetorical questions into your writing. Discover powerful techniques to make your message more impactful and encourage active participation.
This ad from Geico is part of many series of rhetorical joking questions that they ran. This ad is communicating that Geico will save you money no matter what but uses a classic joke to catch the users attention. The logo is the Geico logo at the bottom, the question is the headline, and the body copy is the answer. These elements work together because the ad was repeated many times with different questions so people began to recognize it. People, Geico, Matter, Rhetorical Question, Direct Mail, Boredom, Catch, Users, Headlines

This ad from Geico is part of many series of rhetorical joking questions that they ran. This ad is communicating that Geico will save you money no matter what but uses a classic joke to catch the users attention. The logo is the Geico logo at the bottom, the question is the headline, and the body copy is the answer. These elements work together because the ad was repeated many times with different questions so people began to recognize it.

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Courtney Pierre