Herb Lubalin

This legendary art director, designer and type designer led the way for others.

This past March the iconic Herb Lubalin would have been 100 years old. To celebrate his centennial birthday Herb Lubalin Study Center launched Lubalin 100, a project directed by Annabel Brandon. The daily celebration featuring one work by the graphic design legend for each of the next 100 days has already garnered worldwide media attention. Per Alexander Tochilovsky, curator of the Herb Lubalin Study Center of Design and Typography at The Cooper Union...

Upper & lower case, March 1978. Graphic design and typography from Editorial and Design Director, Herb Lubalin.

What was it like to work with the legendary Herb Lubalin? And to be involved in the design and production of Herb’s game-changing tabloid, Upper and Lower Case, the International Journal of Typographics. Jason Calfo, Ilene Strizver, and I — U&lc veterans — got together at “Pencil to Pixel” to reminisce about working with Herb back in the day when designers “sent out for type,” when workstations, instead of iMacs, had drawing boards and T-squares, and when repositioning elemen

First Herb Lubalin studio logo with lettering by John Pistilli. 1964

Cover for book on #punctuation designed by Herb Lubalin, 1969 #fontsunday @DesignMuseum @lubalincenter

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Avant Garde Typeface

The two typefaces used are ITC Machine, designed by Bonder and Carnase, and Goliath by Vincent Pacella from Photo-Lettering, Inc. Both are heavily altered, especially Machine, with many of its shapes made tighter and more compact, with a different, more rectangular shape of the

Tom Carnase (1939 - ) has produced some of the most memorable product lettering and logographic designs of the last 50 years for a who’s who of corporate clients, including Brooks Brothers, Calvin Klein, Saks Fifth Avenue, Consumer Reports, Fortune magazine and L'eggs. In addition, he has designed, or co-designed, over 100 typefaces, including the iconic ITC Avant Garde Gothic and WTC Bodoni, both of which influenced a generation of graphic designers.