Gummy packaging

'In A Pickle' is a business that sell delicious pickles. They spotted a huge gap that needed to be filled with peoples love for fun flavoured pickled vegetables.

But this sort of is a robot in disguise.

Graphic Design,Product Design,Art Direction,Blender,Adobe Illustrator,Adobe Photoshop

Sweedies are good-for-you edible gummies made for snacking and launching soon in California. The brand’s packaging, designed by Studio Linear, combines GenZ aesthetics with psychedelic-inspired design. The result is a modern packaging system with a foundation of nostalgic design. Swapping where the gradient is found within the outer and inner packaging design creates a mischievous […]

The packaging design for Blobs, a low-sugar gummy candy, encapsulates the brand’s lighthearted and relatable essence. The logo, boldly splashed across the front of the bag, embodies the playful spirit Blobs represents. The choice of the Softie typography font not only adds a touch of whimsy but also signifies the brand’s mission to break free […]

As attitudes toward cannabis push toward mainstream, brands like Green Thumb’s incredibles are beginning to apply more traditional, mainstream CPG packaging and branding techniques.

Biodegradable chewing gum Nuud is launching today to challenge the problem of single-use plastic and shift habits for good in the category, supported by a bold and playful brand identity created by Mother Design.

Dig into five of the finest pieces of pack from the week that was.