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10 Vital Strategies to Use When Marketing to Generation Z in 2020 Gen Alpha, Lost Generation, Group Dates, Generation Z, Late 90s, Baby Boomers, Sociology, Worth Reading, Fun Facts

Generation Z has $200 billion in spending power and are expected to account for about 40 percent of the consumer market by 2020. In this article, you’ll learn about Generation Z’s characteristics and preferences, and 10 vital strategies to use when marketing to the generation after Millennials.

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