Branding 101

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Professional Profile, Logo Type, Blog Logo, Branding Website Design, Branding Your Business, Small Business Branding, Marca Personal, Brand Building, Website Branding

Often times people think branding is a color palette and logo– and it is, but it’s also so much more. Branding is the heart, soul, and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with. While branding can be complicated, I w

Brand Messaging, Brand Message, Elevator Pitch, Your Value, Brand Voice, Value Proposition, Quotes Celebrities, Client Experience, Branding Your Business

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

Defining Your Brand, Brand Purpose Examples, Branding Questions, Brand Questions, Confusing Questions, Influencer Tips, Evil Laugh, Brand Messaging, Brand Message

“Why do you do what you do?”– this is probably one of the hardest and most confusing questions I ask my clients…. And I love it! *evil laugh* You see, all business foundations are built on three levels: (1) WHAT you do, (2) HOW you do it, and (3) WHY you do it. And the […]

Seo Checklist, Business Branding Design, Brand Marketing Strategy, Website Copywriting, Branding 101, Service Business, Logo Creation, Branding Your Business, Business Promotion

Whenever I poll my readers, “How do I write my brand story” is the question with off-the-chart responses. Answering this question makes me giddy inside because writing your brand story requires the perfect blend of brand strategy and copywriting. [And if you’re not quite sure what a brand story actually is, make sure this post […]