Floret Workshops

Training, learning resources and video tutorials to help you grow an abundant cut flower garden or flower-based business.
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An overhead of the Floret Online Workshop course materials Backyard Herb Garden, Chrysanthemum Bouquet, Long Vase, Giving Flowers, Planting Sunflowers, Succession Planting, Thriving Garden, Flower Business, Garden Mini
Bring Your Flower Dreams to Life | Floret Online Workshop
Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses, and discovered the joy of growing and sharing seasonal blooms through the Floret Online Workshop. The workshop includes more than 150 instructional videos, a 290-page printed course book, Q&A sessions with Erin and Team Floret, support from fellow flower growers around the globe, and so much more.
A handful of dahlias Cut Flower Garden, Flower Farm, Flower Lover, Gardening Ideas, Cut Flowers, How To Grow, New York Times, Flower Garden
Bring Your Flower Dreams to Life | Floret Online Workshop
Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses, and discovered the joy of growing and sharing seasonal blooms through the Floret Online Workshop. The workshop includes more than 150 instructional videos, a 290-page printed course book, Q&A sessions with Erin and Team Floret, support from fellow flower growers around the globe, and so much more.
Erin Benzakein watering seedlings in the greenhouse Growing Cut Flowers, Gardening Flowers
Bring Your Flower Dreams to Life | Floret Online Workshop
Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses, and discovered the joy of growing and sharing seasonal blooms through the Floret Online Workshop. The workshop includes more than 150 instructional videos, a 290-page printed course book, Q&A sessions with Erin and Team Floret, support from fellow flower growers around the globe, and so much more.
Erin Benzakein planning out the Floret farm Mandalas, Cut Flower Farm, Lush Green, Urban Garden
Bring Your Flower Dreams to Life | Floret Online Workshop
Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses, and discovered the joy of growing and sharing seasonal blooms through the Floret Online Workshop. The workshop includes more than 150 instructional videos, a 290-page printed course book, Q&A sessions with Erin and Team Floret, support from fellow flower growers around the globe, and so much more.
Bring Your Flower Dreams to Life | Floret Online Workshop
Join flower lovers from around the world who have created abundant cutting gardens, launched successful flower businesses, and discovered the joy of growing and sharing seasonal blooms through the Floret Online Workshop. The workshop includes more than 150 instructional videos, a 290-page printed course book, Q&A sessions with Erin and Team Floret, support from fellow flower growers around the globe, and so much more.
Erin Benzakein working in the field at Floret Welcome Students, Feedback For Students, The Fold, Different Countries, New Students, The Way, The Story, Things To Come, Things To Sell
The Story of the Floret Workshops Part 2 | Floret Blog
In the 11 years that we’ve been teaching the Floret workshop, both on-farm and online, we’ve welcomed students ranging in age from 16 to 76 from more than 50 different countries around the world. In this post I'll share a little bit more about the process of creating the Floret Online Workshop and why we designed it the way that we did. I'll walk you through the course book and explain why it was so important to me. I'll also explain how the online format works and what we cover in the course.
Erin Benzakein in the field at Floret
The Story of the Floret Workshops Part 2 | Floret Blog
In the 11 years that we’ve been teaching the Floret workshop, both on-farm and online, we’ve welcomed students ranging in age from 16 to 76 from more than 50 different countries around the world. In this post I'll share a little bit more about the process of creating the Floret Online Workshop and why we designed it the way that we did. I'll walk you through the course book and explain why it was so important to me. I'll also explain how the online format works and what we cover in the course.
Erin Benzakein teaching at an in-person workshop Farmer Florist, Flower Farmer, Small Farm, Wholesale Flowers, Growing Flowers, Online Course
The Story of the Floret Workshops Part 1 | Floret Blog
When I first started growing flowers there was very little information available for me to reference. I made a lot of mistakes in those early years but I also learned a ton. After teaching a series of workshops with a fellow farmer-florist, I came home and decided that I wanted to help as many growers as I possibly could by teaching them about what we had figured out on our small farm. That’s how the idea for the Floret Workshop was born.
Erin Benzakein demonstrating ranunculus harvesting for workshop students Writing Practice
The Story of the Floret Workshops Part 1 | Floret Blog
When I first started growing flowers there was very little information available for me to reference. I made a lot of mistakes in those early years but I also learned a ton. After teaching a series of workshops with a fellow farmer-florist, I came home and decided that I wanted to help as many growers as I possibly could by teaching them about what we had figured out on our small farm. That’s how the idea for the Floret Workshop was born.
Erin Benzakein in one of the greenhouses at Floret Paying It Forward, Just Keep Going, Bride Beauty, Throw In The Towel, Pay It Forward, Article Writing, 10th Anniversary, My Flower, Never Forget
Paying It Forward | Floret Scholarships
I’ll never forget the day that I received an email from someone I admired saying that I could attend one of her workshops for free. Up until that point my flower journey had been so incredibly difficult and nothing came easy. So when I got that offer, everything I believed to be true was challenged in the best possible way. At that moment, I decided that if I ever had anything of value to share with someone else who needed a leg up I would pay it forward as many times as I possibly could.
Erin Benzakein working in the studio at Floret Seed Company
Paying It Forward | Floret Scholarships
I’ll never forget the day that I received an email from someone I admired saying that I could attend one of her workshops for free. Up until that point my flower journey had been so incredibly difficult and nothing came easy. So when I got that offer, everything I believed to be true was challenged in the best possible way. At that moment, I decided that if I ever had anything of value to share with someone else who needed a leg up I would pay it forward as many times as I possibly could.
Erin Benzakein taking notes in the dahlia field Free Falling, Fall Mini, First Video, Autumn Garden, Dahlia
Floret's Free Fall Mini Course
Learn how to successfully dig, divide & store dahlias for an abundance of blooms year after year. In our free three-part video series, you’ll learn how and when to dig up your dahlia tuber clumps, how to divide dahlias to multiply your stock, and how to successfully store your tubers over the winter. The Fall Mini Course is free but registration is required. Once you sign up, we’ll send you a link to the first video soon.
Erin Benzakein with a handful of dahlias Learning Resources
Floret's Free Fall Mini Course
Learn how to successfully dig, divide & store dahlias for an abundance of blooms year after year. In our free three-part video series, you’ll learn how and when to dig up your dahlia tuber clumps, how to divide dahlias to multiply your stock, and how to successfully store your tubers over the winter. The Fall Mini Course is free but registration is required. Once you sign up, we’ll send you a link to the first video soon.
a woman in a field with flowers and the words florist online workshop
Floret Online Workshop
In the Floret Online Workshop, New York Times bestselling author Erin Benzakein pulls back the curtain of her flower-filled world to show you step by step how to grow, harvest, and sell beautiful cut flowers in your backyard or on a small plot. Erin shares key strategies, systems, and time-tested techniques used to build Floret’s thriving, profitable flower business on a tiny 2-acre property. #floret #floretworkshop
a woman holding flowers in her hands with the words cultivate beauty and build a business you
Floret Online Workshop
Grown an abundant cut flower garden or build a flower business in your backyard. Filmed over the course of an entire season, the Floret Online Workshop shows you step-by-step how to grow, harvest and sell high quality cut flowers. Learn how Floret built a thriving, profitable flower business on a tiny two-acre plot.