A rainbow of Penguins: Publisher Allen Lane wanted a logo that was "dignified but flippant," so the penguin brand was born. At sixpence, anyone who loved to read good stories could buy a paperback for the same cost as a pack of cigarettes. Lane's brainchild was born after he had visited Agatha Christie: he stood waiting for a train, realizing there was nothing but magazines and bad novels to choose from.
Click through to see the fronts of these "6 Stunning F. Scott Fitzgerald Book Covers" -- metallic and art deco, "designed by none other than Penguin Books' own senior cover designer, Coralie Bickford-Smith."
This cover uses the title and displays it through the picture, showing a persons silhouette of their head being read by another persons silhouette from above, and using negative space to keep it simple, but clever.