A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first understand the anatomy of an inbound marketing campaign, what your sales funnel looks like, and where different kinds of content fit into that funnel.
Inbound marketing is the heart and soul of any successful online campaign. In order to get people to notice your brand and, more importantly, convert those people into customers, you’ll need to implement several inbound strategies. That’s why we created this handy-dandy infographic that details the four fundamental stages of a successful inbound marketing campaign.