FlappersFlappers were a "new breed" of young Western women in the 1920s who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior. Flappers were seen as brash for wearing excessive makeup, drinking, smoking, driving automobiles and otherwise flouting social and sexual norms.
In the 1920s, many Americans found the flapper incredibly threatening. Flappers represented a new moral order. Although they were the daughters of the middle class, they flouted middle-class values. They shrugged off their chaperones. Worse still, they danced suggestively and openly flirted with boys. Flappers prized style over substance, novelty over tradition, and pleasure over virtue.