LUSH Daddy-O purple shampoo for blonde/gray hair. This is one of the best purple shampoo's I have ever used, and the fact its all natural, vegan friendly and no animal testing makes buying it even easier! I prefer to use it once to twice a week just to keep my blonde fresh.
(Hair Goals) I use Kenra moisturizing shampoo and conditioner. I also alternate my shampoos every other wash with Matrix So Silver purple shampoo to keep more of the ashy color to my blonde rather than yellow. I do an Olaplex take home treatment once a week and a Hello Hair treatment twice a week as a night mask. I use Matrix miracle creator when I style.