*.* Even though this is different than what my PSA project is about, It had an impact on me. The unborn fetus is literally made of smoke. The target audience is definitely women who are pregnant. The hook is "When you smoke, your baby smokes". The call to action is "Smoking while pregnant causes birth defects, brain damage, and regret." This PSA was provided by the Vermont Department of Health, and there contact information is listed so people can contact them.
John Lewis TV Ad Buster the Boxer Dog Plush Toy, 21 cm High John Lewiss 2016 advert features a girl who loves to bounce - and this is a soft toy copy of Buster the Boxer dog from the advert. It is 21 cm high, 100% polyester and suitable for use from birth. http://www.comparestoreprices.co.uk/december-2016-4/john-lewis-tv-ad-buster-the-boxer-dog-plush-toy-21-cm-high.asp